Andreessen Horowitz (a16z), is a private venture capital firm that manages $35B in assets. Consistently at the forefront of the technology and innovation landscape, a16z places a strong emphasis on nurturing startups and pioneering tech enterprises.In 2022, we co-launched LA Tech Week with a16z, attracting a global audience. By 2023, we created a bold brand and efficient website. The 2023 event spanned SF/LA with 550+ events featuring giants like OpenAI and Google, 220M Twitter impressions and top media coverage.
In the rapidly evolving tech space, establishing Tech Week as a marquee event was no small task. The challenge was twofold: designing an identity that encapsulated the event's grandeur and ensuring its prominence in the tech calendar.Using a meticulous fusion of design and strategy, we crafted a brand identity that was not only visually captivating but also resonated deeply with the tech community. Simultaneously, our high-conversion website acted as a magnet, attracting attendees and collaborators alike, solidifying Tech Weeks presence.
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